Published on September 12, 2019

Essentia Health unveils anti-vaping campaign, toolkits

As the use of electronic-cigarettes continues to rise, Essentia Health and community partners are aggressively pushing back against the epidemic with a “Don’t Blow It” anti-vaping campaign.

Campaign toolkits are hosted online and feature a variety of resources aimed at curbing vaping. Tools include educational materials, posters, fact sheets and infographics, as well as support for users looking to quit. The campaign is the result of repeated requests from area schools seeking help in educating their students about the dangers associated with vaping.

Earlier this month, the Centers for Disease Control and Prevention issued a warning against the use of e-cigarettes, which are battery-operated devices that simulate smoking and contain nicotine and heavy metals like nickel, tin and lead — among other harmful chemicals. The CDC’s alert came amid its investigation into hundreds of vaping-related sicknesses and at least five deaths. A rash of users have reported possible pulmonary disease. Lung injuries and seizures have become increasingly prevalent.

According to the 2018 National Youth Tobacco Survey, administered by the U.S. Food and Drug Administration, 1.5 million more students used e-cigarettes compared to 2017. There was a 78 percent increase in use among high school students, from 11.7 to 20.8 percent. And there was a 48 percent increase in use among middle school students, from 3.3 to 4.9 percent. Overall, e-cigarette use also has led to a surge in tobacco use.


  • The 2019 Minnesota Student Survey shows that in Duluth 32 percent of high school juniors and 20 percent of eighth-graders have reported vaping in the past 30 days.
  • The 2019 Minnesota Student Survey shows that in Virginia 38 percent of high school juniors have reported vaping in the past 30 days.
  • A 2019 survey conducted at Brainerd High School shows that 20 percent of students have reported vaping in the past 30 days.
  • The 2017 Youth Risk Behavior Survey shows that 35 percent of students in the Fargo area have tried vaping.

“We felt, at Essentia Health and with our community partners, that there was more we could do to educate our youth about the health risks associated with vaping,” said Jill Doberstein, Tobacco Treatment Program Supervisor at Essentia Health. “But we also knew that to reach kids, their peers were going to be the best messengers. So we partnered with students at area schools to share their experience and their raw personal stories. The video is so powerful, it will send goosebumps up your spine.”

Community partners in the “Don’t Blow It” campaign include the American Lung Association and St. Louis County Public Health and Human Services.

To coordinate interviews, photos, and/or video, contact the media relations team.

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