Published on August 02, 2018

Essentia Health and Virginia Market Square host bike safety day

Essentia Health and Virginia Market Square Farmers Market remind you to use your head and wear a bike helmet.  To help promote this message, the two organizations are hosting a bike safety event from 1 to 5:00 p.m., Thursday, Aug. 9, at the Virginia Market Square, located in front of Apple Tree Learning Center at 250 N. Fourth Ave. W., Virginia.

Free bike helmets will be given away, while supplies last and are available in a variety of sizes for both children and adults. Safety experts will also be on hand to provide proper fittings of helmets and provide safety information for bicyclists young and old.

“Bike helmets keep you safe. They are the single most effective safety device available to reduce head injury and death from bicycle crashes,” says Jenna Ballinger, an Essentia community health specialist.

Ballinger adds more children ages 5-14 are seen in emergency rooms for injuries related to biking than any other sport. But wearing a bike helmet can reduce the risk of severe brain injuries by 88-percent.  “Despite the fact that bike helmets are proven to be very effective, only 45-percent of children 14 and under usually wear a bike helmet,” Ballinger adds.

For more tips on why it’s important to use your head and wear a helmet, visit

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